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About Me

I am a Creative Director, Product Leader, Artist, and MMO Pioneer with more than 20 years of experience applying immersive art, interactive technologies, storytelling, and game thinking to create engaging, transformational XR experiences. Throughout my career I have been fortunate to work on projects where I can use my skills to create products that make a positive impact in the world, from improving wellness with TRIPP XR, to bringing families together by playing Toontown Online. Here are some of the skills that I bring to the table:

  • Creative + Technical + Leadership Backgrounds
  • Hands-On 2D & 3D Experience + Management & Strategy
  • XR Experience + Game Design + Art + Storytelling
  • User-Centric Design Approach
  • Disney Quality + Start-Up Nimbleness
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“Felipe is a great art director with a really wide range of skills and a very sharp eye! During his engagement with ENOSIS he worked with dedication and a great collaborative spirit with a team of artists to establish visual concepts, color palettes and a unifying style within the time restrictions of a really demanding project. His work is professional, well rounded and of high standards and I would highly recommend him for any demanding production that wants to make a difference.”Vangelis Lympouridis, PhD - Founder @ Enosis | Design, Tech Innovation, R&D

5 out of 5

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“Felipe is both an incredibly talented artist and a highly strategic thinker. His input was crucial to the early planning stages of our game that teaches young kids about computer science. He showed as much passion for our game as we (the founders) did! In my experience Felipe’s level of energy, attention to detail and thoughtfulness are rare.”Grant Hosford - Co-Founder & CEO at codeSpark, Inc

5 out of 5

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“Felipe has great instincts as a game designer, knowing what will make the difference between a merely functional game and a truly engaging experience. He has a tireless work ethic, and makes sure that projects are driven by a coherent vision and purpose. It’s a pleasure to work with him.”Hyosung Han - Senior Manager, Software Engineering at Verifi Inc.

5 out of 5

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“Felipe is a talented creative director and 3d artist who always holds the customer’s interests first. He advocates for story, gameplay, and quality in every creative decision. He is an expert at what he does and is fun to work with too!”Joe Shochet - Co-Founder and Chief Product Officer at codeSpark (now part of Begin Learning)

5 out of 5

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“Felipe is an excellent Creative Director. He has great vision and communicates his ideas and thoughts effectively to all types of audiences. His knowledge of art and design has helped inspire many of his teammates to create a myriad of amazing art assets. I have worked with him for 7 years, and on multiple projects. Throughout that time he has delivered beautiful and innovated work every time. It is rare to work with someone who possesses such high level skills and a great personality.”Bridget (McKahan) Konopka - Art Director, 3D Artist

5 out of 5

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“Felipe’s creative skills, guidance, and counsel have been invaluable to the work we’ve done on Toontown. Under his direction the game has produced fun new content, spruced up existing play, added more storytelling, and just plain looked better. His ability to prototype fresh settings and technologies is without equal — he has an innate sense of what will work. For all the art he has provided, the stories he has shaped, the tones he has set, and the laughs he has found, this virtual world is all the better for his part in it!”Christopher Painter - Lead Writer & Narrative Designer at Walt Disney Games

5 out of 5

Thoughts On Experience Development

Skip the “Game vs. Story” and “Entertainment vs. Practical-Utility” Traps: The Anatomy of Compelling Experiences

3 Rules of Thumb for Game Storytelling that Works

Adding storytelling to your game can help you connect emotionally to your players, add...

The Right Concept Art Will Save You Money. 4 Steps to Develop It.

Engagement in VR. 3 Lessons from Queen’s Bohemian Rhapsody Experience.

The Bohemian Rhapsody Experience is a virtual reality music video for Google Cardboard based...

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