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Concept Development

Develop a Strong Concept that Gets Your Idea Funded.

 

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When you support your game ideas with art and design, UX principles, storytelling, and ideas for creating community around your game, you come up with stronger concepts that resonate with your audience, and get funded.

Concept development is not about creating pretty pictures, but about the thought process that goes into it, and when done right, provides you with a much more solid idea than what you started with.  As you look for the right visual metaphors and stories to represent the essentials of your game, as you think of the target audience and how can you make them feel at home and create a community, you end up uncovering holes in the original idea that nobody was aware of, and end up coming up with a much more robust concept.

Prototyping and MVP Development

Develop a Prototype with Personality, Meaning, and Connection.

 

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Prototyping is not just about testing functionality and game mechanics but about testing all the essential parts of a compelling experience. That includes the personality, the connection, and the meaning that art and story bring and that will be essential in making your game successful.

You don’t need polished art and story, but you need enough of them to figure out if they are working in creating an experience that players connect with.

In the same way, creating an MVP (Minimum Viable Product) is not only about creating something that works, but about infusing characters, environments, interfaces and gameplay with story and personality that catches the players attention and keeps them engaged.

Testing, learning, and iterating on your assumptions about your audience and your concept are essential to develop a good game. But a game is much more than fun game mechanics and functionality; all the elements need to be tested and integrated to create a compelling experience.

I can help you develop prototypes that test not only functionality and game mechanics, but the more intangible aspects that art and story bring to the table, and that are essential to create something that really resonates with your audience.

Fixing

Improve Your Game by Adding Personality, Meaning, and Connection.

 

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If you have a fun game but it is not getting noticed or not keeping players engaged over time, you are probably missing one of the more intangible aspects that art, story and community-thinking can bring to the table.

Sometimes things are not working they way you thought they would. Despite having a fun game, your product is not getting the traction that you expected. In most cases, this is because other elements like art, story, and community-building-tools are missing or not properly integrated.

If you have a fun game, but it does not stand out next to the thousands of other games out there, you won’t get traction.

Sometimes even if you have high quality art and fun game mechanics, if there is no story that the player can connect to, you may have a limited number of repeat players because the mechanics can get repetitive.

Sometimes you might have all the community building mechanisms in place, but building a sense of community takes time, and if you don’t have effective art to get noticed, fun activities and stories for the players to stick around until they feel comfortable enough to start forming ties to other players, it will be difficult to get a successful game that players keep coming back to.

I can help you figure out what elements are missing, and how to better integrate them to get a more compelling product.

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