I Create Experiences that Make a Difference
I design, prototype, and deliver innovative transformative experiences using the latest XR and AI technologies to make them immersive and personalized, and multiplying their power with great art and game design elements to make them beautiful and engaging. Throughout my 25+ year career I have designed and led many teams in the creation of ground breaking products.
Innovating is in my track record:
Head of Product - TRIPPXR Wellness Platform, Winner of Time's Magazine Best Inventions of 2022
Creative Lead - Applied VR's RelieVRxFirst FDA Authorized In-Home VR Treatment to Reduce Chronic Lower Back Pain
Art Director - The Bohemian Rhapsody ExperiencePioneering Immersive Music VR Experience for Google Cardboard
Creative Director - Disney's Toontown OnlineFirst MMO for Kids and Families
3D Lead - DisneyQuest's Pirates of the Caribbean Battle for the Buccaneer GoldPioneering Location Based VR Entertainment, Winner of 2001 THEA Award for Best Attraction
AI + XR + Engagement = Transformative
By combining powerful AI and XR technologies, you can create experiences that feel personal and expand your users’ sense of what is possible. When users keep coming back and experience that new sense of possibility over and over, true transformation can happen.
That is why combining AI and XR with traditional engagement techniques – game mechanics, storytelling, community, and art- can create truly transformative experiences.
Comprehensive Creative Direction for XR
I have extensive experience in all aspects of immersive experiences production, from ideation to final implementation
Project Highlights
About Me
I am an artist and creative leader with over 25 years of experience working with interactive technologies developing innovative games and XR applications. Here are some highlights:
- 15 years working at Disney as an artist, art director, and creative director in the development of pioneering VR experiences, MMOs, and Virtual Worlds, like DisneyQuest and Toontown Online.
- 12+ years working on start up environments as a creative lead, helping conceptualize and develop ground breaking interactive experiences, like Codespark Academy – the #1 learn-to-code app teaching kids the ABCs of coding, The Bohemian Rhapsody Experience – a pioneering music based VR experience, and RelieVRx – the first FDA approved in-home VR treatment for lower back chronic pain.
You can find out more details about my experience in my LinkedIn Profile.
You can email me at: info@felipelara.net
The Anatomy of Engagement
Some Articles I have written on Designing Engaging Experiences
Skip the “Game vs. Story” and “Entertainment vs. Practical-Utility” Traps: The Anatomy of Compelling Experiences
The Right Game Theme Can Help You Save the Day
3 Lessons from Game Thinking to Help You Innovate Successfully in Games, VR, and Beyond