Added on 12 June 2014
The easiest way to grow is by giving people a good reason to share! Do some thinking about this from the start. It will pay off.
But Growing is only one part of the puzzle. To be successful, games need first to stand out and be noticed, then connect with players and engage them, and finally find a way to continue growing their player base. Assuming of course that there is a sustainable business model behind.
Once you found a way to engage your players in the long-run you need to now find a way to grow the number of players using your game.
The most effective way to do this is when the players themselves share and promote your games among their friends and family.
Ideally it works something like this:
- You are retaining your current players
- You are getting new players coming in.
Get It Done With The Right Process
The most effective way of developing a game that does these things is by following a player-centric development process grouped in three steps:
- Your Fortified Vision which will help you sell your idea, confirm that your core assumptions work with your target players, and serve you as your northern star that guides you through the hectic development process.
- A Prototype of Your Core Engagement Loop where you will figure out the cycle of events that will both keep your players engaged and let you achieve your goals.
- Your Minimum Viable Product focused only on your main loop, and leading players in and out of this loop to allow your game to stand out, connect with players, and grow.
For more information on how can I help you develop a successful game, take a look at my services