The Bohemian Rhapsody VR Experience
Added on 2 November 2016
This virtual reality experiment invites you to experience the monumental Queen track like never before. The 3D, 360 degree journey features interactive elements and spatial sound, allowing you to step inside the music. This experience, developed by Enosis VR, Google Play, Queen.
I worked as the project Art Director, developing concept art, setting a consistent style across the experience and managing the art team at Enosis VR.
As you probably know, Bohemian Rhapsody is made up of multiple parts that greatly vary in style and tempo, and so does the VR experience, which also jumps between styles. The challenge as an art director was to unify these different styles into on cohesive powerful experience, which we achieved through setting a strong unifying Theme and through visual storytelling.
Another challenge was strengthening the sense of presence and 3-dimensionality since many of the assets were actually 2D. To do that we used a combination of 2D and 3D geometry, and exaggerated perspective.
A third important challenge was meeting the technical restrictions of mobile VR, which cannot handle many of the tricks used today in console games or even in traditional mobile games development. In this case, my experience developing VR content for DisneyQuest in the late 90’s, when computational power was much more limited, was key.
Here’s some more images from the experience: