Creative Direction Services
Do you feel often overloaded? I do. I bet being able to get your attention is harder and harder because your plate is already full and the requests from everywhere to fill it up even more don’t stop. Well… chances are that the people you are trying to get to play your game feel exactly...
How can you make your game more engaging and effective? In a nutshell, by making engagement stronger at the different levels of the experience and by making engagement connect to your ultimate goals: monetizing, teaching, or changing behavior. There are 3 questions that can help you figure out how to best do that and they can be applied not only to games, but also to education, VR experiences, and other software that needs to engage users. Let me elaborate. I talked in a previous article how successful games and experiences need to first stand out so your target players notice......
What makes a game successful depends on your goals, sometimes it is revenue, sometimes it is number of downloads, impact on your players, etc. However focusing on these outcomes is usually not very helpful as a developer, it is much more helpful to define success in terms of engagement because engagement can be linked directly...Continue reading...
What is a successful game? Defining game success in terms of profits is the easiest and simplest. If game profits are higher than our investment, the game is successful. However this view does not help us know how to make a successful game: what ingredients to use and what processes to follow. How to be profitable depends on your game’s business model, which can vary widely from a free-to-play casual game to a premium VR experience. Furthermore, in some cases success might not even be about profit, but about teaching something or about creating a change in behavior like in......
